When in doubt, go create!
Hi, I’m Rachel and Soft Edges Journal is about sharing my experiences in branding, stories about creativity, and business, and useful links and resources.
My approach draws on twenty-seven years working in and on small business. I’ve been a dancer, Allied Health professional, copywriter, and now an artist and creative brand consultant.
I bring both action and analysis to every project working with my Soft Edges System.
Why subscribe to Soft Edges?
Because in zooming back on the creations, career, and skills I’ve built over the last couple of decades, I’ve come to believe in soft edges.
We, as humans, need contrast, push-pull, opposition, in order to thrive. Too much though, and we’re overstretched and can lose our center. Too little, stagnancy and fogginess set in.
I believe that:
We need to feel the edges but not be on edge.
We need softness but not stagnancy and fogginess.
We need contrasts but not binaries.
We need oppositional pull but not fracturing.
We need both the hardware and the software.
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